Monday, 11 June 2012

Brand identity: ’wich

By Ken Lo
I really like the simplicity of the identity, but what really attracted me were the illustrations of the food. They remind me of one-minute sketches we had to make in college. What I love about these sketches is that every stroke looks like it’s made impulsively, but at the same time you can see how much the designer thought about where he should place every stroke. 

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